ATC2015 Recruitment is Marketing

So #ATC2015 has once again drawn to a close here in Sydney and as I reflect sitting in the Virgin Lounge returning home, one thing was Universum. Weirdly, across all industries and around the globe we are all experiencing similar issues.

Indeed, we seemed to have fallen in love with funnels. Oh how I wish I had the time to write this blog in the shape of a funnel. Some technologies Clinch our imaginations whilst others challenged us to Reffind our thinking. We all have issue with content but who was the King Content of them all? It could be argued Amazon has all the content it needs at it’s disposal. Hire Vue joined the Australian market in what is a Montage of suppliers in a relatively small market. It will be interesting to see the outcome. Yoda will have said ‘Eventbrite, #ATC2015 was’. OK that was pretty lame but that’s a tricky name to incorporate into a sentence.

There were many more vendors, and whats greater, even more attendees. What used to be dominated by Mining, Construction, Engineering industries, now heavily featured Banking and Financial Services, Education, and Health. What’s even more interesting is the lack of retail and tech companies who would really benefit from attending due to the relevance of content. As usual there were great presentations. Todd Davis, Mike Bailen, Todd Weatland and Jonathan Crossfield. They wowed us with information, made us want to read more, and challenged us to be more courageous. All done with some good humour.

There was Bill ‘Borat’ Boorman (I can’t get the pic to upload) who’s ability to ask the hard questions which is under rated by some. Not me. We need more robust conversation in our industry. Kevin Wheeler and his damn robots. Kevin, i’m pretty sure you have vested interest in Stark Industries and Cyberdyne systems. Imagine the day the wine industry is 100% automated.

But where it all comes together is the networking and socialising that takes place post conference. Matt Charney blogged, post #ATC2014 that this is where the magic happens. Friendships born, deals done. And yet, so many retire to team specific dinners, or early nights. Why aren’t more people out socialising and networking post days events. Sure my liver, kidney aren’t in the best state right at the moment, but the post conference shenanigan’s is what makes these events  so much more. I wouldn’t have come across the Smoking Panda and their superb Soft Shell Crab Slider…next time you are in Sydney, get there.

Once again the ATC Crew deserve a pat on the back. Thank you to you all for your efforts and hope you have a fantastic time in NZ.

To all the attendees whether you are a disruptor or fast follower be courageous.

Sometimes you have to move mountains…

Tues 23 – Thur 25 June will see a cast and crew of a few hundred assemble in Sydney for the Australian Talent Conference 2015.  HR/Recruitment/”Insert Alternative Title here” professionals will Swarm into the Sydney Hilton for this much anticipated annual event.

This years title track is ‘Recruitment is Marketing’. It’s an interesting track title to me personally as I look towards a potential qualification in Marketing to boost my employability and more importantly my experience. What’s really exciting about this is that it will be the first time I present at an ATC event. I’ve taken away so much from ATC over the years, and finally I get the opportunity to give a little something back.

And, what a way to do it! I am moving a mountain, bringing a mountain, to ATC2015 in my presentation. I was introduced to Oculus Rift during ATC2014 just prior to my commencement with Barminco. Thanks to Paul Jacobs, and ATC, Oculus has been introduced to Barminco and in partnership with Immersive Technologies, there is now a practical application for this very cool technology. I’m not going to spoil things, so drop by and say hi, my session is on Thursday at 1500.


Oculus is one piece of technology that I have been lucky enough to help implement with an employer. Other technologies ATC has introduced and I have managed to adopt include Avature, SEERA, and LiveHire. If you are not into technology, the speakers are amazing and the takeaways are even better. No, not bags of goodies. Those little pieces of advice, and insights from guest speakers, attendees, sponsors, and even those following on social media.

If this is your first ATC, get involved. Great friendships to be made, stories to be told, lessons to be learnt. If you have never been, then put it on your must attend list for 2016 or alternatively check out one of their other annual events.

There’s just too much goodness to be missed.

See you soon peeps.