ISIS OR ISIL A World Leader in Talent Attraction ?

If you have not heard of, or know of ISIS aka ISIL then you’ve probably been hiding down a hole. It’s probably safer down there anyways.

As hideous as these terrorists are, you have to admit one thing. They have their recruitment strategy down pat.

This isn’t some rag tag outfit calling jihad. It’s a well orchestrated beast, using social platforms and media to recruit on mass.

These people aren’t nice people, their culture is tyrannical akin to the Lannisters of GOT fame.. They abduct, rape, torture, murder and Alah knows what else. This doesn’t sound like an organisation I want to join, and yet tens of thousands now swell the ranks. Young single women from well to do families of a different religion in countries thousands of miles away are joining. Why? There’s no paid parental leave here, there’s no equality, far from it but yet they join. Young men across the other side of the world support the cause. There’s no recognition of service, or corporate freebies or junkets. Do what you’re being asked and you’ll either die, get arrested or suffer a brutal beating.. Or all three in no particular order.

What is their EVP? What benefits do I get? What’s their diversity inclusion stats? What’s their budget in terms of recruitment marketing? Are they using agency? What’s their attrition? Do they have workforce planning?

Sitting, well actually laying in my bed I’ve been thinking about this post for
weeks. What can I learn from this in
terms of talent attraction and
employment branding?

1. Their message is certainly authentic. It doesn’t get more authentic then beheading someone on camera. Even the quality of footage is poor. This isn’t high def. More like beta tape to blue ray.

BE AUTHENTIC

2. Get social. Costs you nothing and reach the masses.

LEVERAGE YOUR NETWORKS THROUGH SOCIAL AND REDUCE MEDIA ADVERTISING SPEND.
If it’s worthwhile media will pick it up and run it for you.

3. Don’t be afraid of selling the bad.

NO JOB IS PERFECT. SELL THE GOOD AND THE BAD. BAD CAN BE GOOD.

4. Tap into passion.

PASSION DRIVES EVERYONE TO DO ALMOST ANYTHING

5. Be unreasonable

SOMETIMES YOU NEED TO STAND YOUR GROUND AND NOT COMPROMISE.
Got that from a former SAS Officer who spoke at a leadership conference I attended. It applies here.

Whilst I am indirectly giving these barbaric people more air play, anyone in the talent space should be paying attention and learning from all situations including these to improve how we do things.

What have you learnt from these events in terms of talent acquisition?