Who is Jeremy Langhams.. I mean Langhans? #ATCSM

My last blog we looked into how social media and the data associated with it can benefit your organisation. My victim was Craig Fisher who will be presenting at this years Australian Talent Conference – Recruitment Re-Invented. We learnt a fair bit about Craig in that post, and our next victim also speaking at #ATCSM is Jeremy ‘Jer’ Langhans.

So who is Jeremy Langhans? Well right off the bat, he has a very cool LinkedIn handle which isn’t his name but ‘DigitalFunk’. I like him already. A quick look at his profile shows that he has worked for major players across many industry sectors. His picture, shows that he is a dad and if you look close enough what looks to be a small white dog.. ok, he’s losing me already. Either he or his partner likes European styling..check out the drawers..but lets go a little further..

Where can you find Jer? YouTube, Pinterest, Twitter (ranked 413,220 in twitaholic), various blogs, and media articles such as this recent piece in the AFR. Flickr, FourSquare although just a profile, G+… and what does my digging find?

He or a family member seems to like the martial arts and/or Parkour.. this accounts for the dog so you are back in the good books Jer! Jeremy prefers Autobots over Decepticons (he’s a nice guy), follows the Seahawks, and has taken time out to be with us and away from his newly arrived daughter. Its nice to get away every now and then Jeremy. It would appear his music taste extends to artists such as Tiesto and he or his family lives up to the whole Americans love their bacon theme… check this out.

Jeremy has been talking technology and recruitment for a Loooooooonnng time. So long, even some of the pages are no longer available! What I can find dates back to o5/06 where he’s having a chat to Australia’s own Michael Specht Check out this post in 07 on Social which just goes to show just how far ahead of the game he is. He follows me on Twitter!!! Dude, i’m your best friend now.. haha.. likes Chris Rock.. maybe even voted Obama.

Now if I had more time, I’ve spent an hour on this already… I’m sure we would find more juicy information on our man Jeremy Langhans. So what can I draw from all this in 1 hour?

Jeremy is a family man, his media profile indicates someone who is very positive, grateful, loyal, and not afraid to challenge others opinion or express his own. He has a sense of humour, and loves his food and sport. The guy loves his technology, understands how to sell ROI to get buy-in.

If you wanted to recruit him what would you or I do? You could appeal to his sporting senses as there is nothing like relationship building over beer and bacon at a game. Attend Recruitment/Technology events, you might find him speaking or just attending. Chris Rock might be appearing in town, take him along. Reach out and engage him through his many channels, probably the cheapest and easiest avenue.

Where would you advertise? Social Media sites, Technology sites, sites which have children programs or perhaps in the local press. You know roughly where he lives, if you have the resources maybe even a traditional letter box drop in the area…

If you’re interviewing him, you might be appealing to his family values, offering a better work/life balance or benefits which extend out to his family. You would have him meet the senior people and technology leaders within your organisation prior to hiring him so he can fully appreciate the scope of work and challenges…

Some people would engage a Head Hunter to find someone like Jeremy, pay X amount in fees which could be better served employing a data miner/analyst or improving your own social media strategy or team development. Sure, not all people are on Social Media but you can bet your bottom dollar that someone on Social Media could refer you to those that aren’t.

Can you or your company afford not to get involved in digital media? Want to learn more about it then check out the upcoming #ATCSM or follow the #ATCSM on Dec 4th & 5th.

Where for art thou Social Media?

With the upcoming ATCSM2012 I thought I would do a little research into the power of Social Media and one or two of the speakers. Now I am doing this on my annual leave day, so by no means will this be exhaustive, however it will give you a glimpse into the power of Social Media and its importance to your business.

My first victim. Craig Fisher. First up, the man takes a good photo and could be mistaken for Steve Carell depending which headshot you’re looking at. He also like pastels, particular blue or pink.

G+ reveals a father of 3 boys with a few snaps open to the public, demonstrating his faith and understanding of keeping himself ”real” whilst keeping it “safe”. Same with Facebook.

He’s an admitted Geek who also founded and hosts TalentNetLive, Fishdogs and Ajax Social Media. Contributes to many more blogs, events, whilst tweeting, eating, sleeping, and being a dad somewhere in between. He uses Foursquare, and Instagram, flickr, and was using blogger but the last post was back in Aug ( I struggle with twitter and one blog, so lets forgive him on this one). Craig also has his own youtube channel with 27 videos!

Craig likes his coffee, he’s a 2 cups a day guy and sometimes enjoys Diet Coke. Personally I prefer Coke Zero. With all this caffeine, you might see Craig on his evening run after work or at a pool. Craigs enjoys his runs, especially by an unnamed lake(maybe Grapevine?). He also likes to kick a round ball… Booo..don’t worry Craig we’ll introduce you to Aussie Rules (although its the off season.. you’ll have to come back for main event in 2013)

Craig’s also a little lazy, he didn’t change his electoral registration and had to vote in his old Dallas neighbourhood. I dont have any idea about the US electoral system apart from being a country which is so high tech, its pretty low tech when it comes to voting. So excuse me Craig if you can only vote in your place of registration.

So what does all this mean? Well for starters, if I wanted to hire Craig I potentially know where to find him. Sure there are his sites, twitter, linkedIn.. but now you could potentially offer him a coffee or diet coke if you were to meet in the afternoon, invite him to participate or spectate at a sporting event, advertise  in or around grapevine lake..etc etc. Sure you could go to Craig, but you could also subconsciously get Craig to come to you.

Imagine being able to build your brand with Craig, he becomes familiar with you without having met you or know anything about your company. Bit by bit he sees your company name where ever he goes, eventually getting a call from you. You invite him to your office for a coffee or diet coke, perhaps have some tickets to a sporting event where he could brings his children… it goes on and on.

Yes, this requires man power. Thats a lot of data to look at, make calls on but how much are you willing to spend to hire someone like Craig? Pay an agency fee of $20 – 50K? imagine the impact of someone like this in a small business, imagine the impact of hiring several people like this for larger businesses. Is Social Media worth investing in, or should you be  investing in a data analyst? But that’s another blog.

We’ve heard of recruitment stories where decades ago you trawled through bins to research, now the internet has become the recruiters bin but filled with gold. Best of all, searching is free! Sure not everyone is using social media, but many are and what a great tool to be using. Here is a tool that identifies people for who they are, their likes and dislikes, their values, and therefore their fit. Using social media along with psychometrics, interviewing and due diligence will further increase your ability to recruit best fit, quality candidates.